This insightful guest column anticipates the emergence of embedded Linux as a key margins driver for the automotive industry, due to its ability to run “driver-assist” applications perceived as “high-value” by consumers. It was written by Wind River's chief marketing officer, John Bruggeman.

Bruggeman sees basic Linux-based automotive “infotainment” systems migrating from luxury to mid-range vehicles, while high-end infotainment systems gain fancy new features like automatic parking, lighting, and mirror-adjusting.

Find out more by clicking to read the complete guest column:

 
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