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Android sets records again, as Windows Phone 7 languishes, comScore says

Aug 30, 2011 — by LinuxDevices Staff — from the LinuxDevices Archive — views

Amidst steadily growing smartphone usage, Google's Android has garnered a record 41.8 percent of the U.S. market, according to comScore. Meanwhile, the needle hasn't budged much for Microsoft — now at 5.7 percent — as customers apparently wait for the “Mango” update to Windows Phone 7.

On August 30, comScore released its latest tranche of highlights from its MobiLens service, involving a "nationally representative" sample of more than 30,000 U.S. mobile subscribers. For the three-month period ending in July, 234 million Americans 13 and older used mobile phones, and 82.2 million of them owned smartphones, the company says.

Not only was the proportion of smartphones up 10 percent from the preceding three-month period, but Google's Android ranked as the top operating system yet again. Android was up 5.4 percentage points, with 41.8 percent of U.S. smartphone subscribers, says comScore.

  Share (%) of Smartphone Subscribers
Apr 11 July 11 Point Change
Google 36.4 41.8 5.4
Apple 26 27 1
RIM 25.7 21.7 -4
Microsoft 6.7 5.7 -1
Symbian 2.3 1.9 -0.4

Smartphone platform share
Three-month average ending July 2011 vs. three-month average ending Apr. 2011
Total U.S. mobile subscribers ages 13+
Source: comScore MobiLens

Apple was another gainer, though just by 1 percentage points, and now has 27 percent of the U.S. smartphone market, according to the research firm. RIM ranks third with 21.7 percent share, but declined 4 points, comScore adds.

Meanwhile, comScore's report didn't bring especially good tidings for Microsoft. Redmond's mobile operating systems, including Windows Phone 7 and Windows Mobile — according to other reports, the latter still outsells the former — were down to just 5.7 percent share.

According to figures released by comScore earlier this year, Microsoft's share has been declining steadily, as follows:

  • January 2011 — 8 percent
  • February 2011 — 7.7 percent
  • March 2011 — 7.5 percent
  • April 2011 — 6.7 percent
  • May 2011 — 5.8 percent

comScore didn't speculate on why Microsoft hasn't been faring well, but other researchers have pointed to a massive increase in the number of low-cost Android phones, coupled with a relative dearth of Windows Phone 7 introductions. Some have also claimed U.S. carrier promotion of Windows devices is poor, while some customers may be waiting for Microsoft's fall introduction of "Mango" updates to its mobile operating system.

comScore also reported on OEM market share, noting that Samsung remains at the top with 25.5 percent of U.S. mobile subscribers, followed by LG with 20.9 percent share and Motorola with 14.1 percent share. Apple strengthened its number-four position with 9.5 percent share of mobile subscribers (up 1.2 percentage points), while RIM rounded out the top five with 7.6 percent share.

  Share (%) of Mobile Subscribers
 Apr 11   Jul 11 Point Change
Samsung 24.5 25.5 1.0
LG 20.9 20.9 0
Motorola 15.6 14..1 -1.5
Apple 8.3 9.5 1.2
RIM 8.2 7.6 -0.6

Smartphone market share
Three-month average ending Jul. 2011 vs. three-month average ending Apr. 2011
Total U.S. mobile subscribers ages 13+
Source: comScore MobiLens

Regarding mobile content usage, comScore says that during May, 70 percent of U.S. mobile subscribers used text messaging, 41.1 percent used browsers (up 2 percentage points), and downloaded applications were used by 40.6  percent (up 2.8 percentage points). Accessing of social networking sites or blogs increased 2.1 percentage points to 30.1 percent of mobile subscribers; game-playing was done by 27.8 percent of the mobile audience (up 1.6 percentage points); and 20.3 percent listened to music on their phones, the research firm adds.

  Share (%) of Mobile Subscribers
Apr 11 Jul 11 Point Change
Sent text message to another phone 68.8 70 1.2
Used browser 39.1 41.1 2
Used downloaded apps 37.8 40.6 2.8
Accessed social networking site or blog 28 30.1 2.1
Played Games 26.2 27.8 1.6
Listened to music on mobile phone 18 20.3 2.3

Mobile content usage
Three-month average ending Jul. 2011 vs. three-month average ending Apr. 2011
Total U.S. mobile subscribers ages 13+
Source: comScore MobiLens

Jonathan Angel can be reached at [email protected] and followed at

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