The market for “long form” (30+ minutes) mobile video content is likely to remain “experimental” for at least two years, In-Stat reports. Furthermore, the analyst firm's research remains inconclusive as to whether consumers will eventually adopt all-purpose multimedia cellular phones, versus using separate mobile phone and media player devices.

In-Stat analyst Michael Inouye expects the long form mobile video industry to begin to gain traction by around 2008. “The greatest potential for this market rests with its ability to complement the existing video industry,” Inouye said. “For example, there will be over 50 million portable media players in use worldwide by 2008. The portable/mobile long form video market will not likely cannibalize sales from the DVD and other traditional markets, but rather, supplement top-line growth.”

By 2009, video subscribers may represent over 10 percent of U.S. wireless subscribers, according to In-Stat. Approximately one-eighth of respondents in a recent survey of mobile users indicated an interest in mobile video on cellular phones, the analyst firm reports.

In-Stat's latest research on this topic, “The Audience of One: Long Form Mobile and Portable Content Slowly Emerges,” covers the worldwide market for mobile and portable video. The study includes forecasts, and analyzes market drivers and challenges. Further details are here.

 
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