Vancouver, BC — (press release exerpt) — Intrinsyc Software, Inc. today announced that it will extend its reach into the growing telematics (wireless in-vehicle computing) market segment. Expected to undergo an average growth rate of 90 percent a year over the next five years, the total number of cars fitted with telematics systems is expected to reach 56 million by 2005 worldwide (ARC Group). This creates an enormous opportunity for Intrinsyc who will promote and sell CerfCruiser, a new telematics reference design platform, based on the Intel PXA250 applications processor, in the North America, Europe and Asian markets.

“Intrinsyc's expertise in reference designs and ability to deliver custom integration solutions led to our decision to work with Intrinsyc in the delivery of the telematics reference design using the Intel PXA250 applications processors,” said Pat Kerrigan, marketing director of Intel's Telematics Operation.

In addition to the reference platform, Intrinsyc will provide developers with the tools, information, technologies and support required to successfully build products and services that deliver wireless voice, safety, mobile commerce, multi-media, and data communications applications to the automotive and other similar telematics markets.

“Entering the telematics market, which analysts forecast to exceed $US 13 billion by 2010, is consistent with our business strategy and a perfect fit for our skills and technologies,” said Neil McDonnell, President and Chief Executive Officer, Intrinsyc Software.

 
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