ESC, San Jose, CA — (press release excerpt) — MontaVista Software today announced the company's MontaVista Players Program, an initiative designed to provide customers and vendors with the relationship support, expertise, and Linux certification to meet their customers' needs.

“The MVP initiative signifies our commitment to system designers, hardware vendors and development engineers who are looking for a 100% pure Linux embedded solution,” said Jim Ready, CEO of MontaVista. “We're here to meet the real needs of companies and provide the fuel to drive them forward at today's pace. The combined experience and broad and deep technical expertise of MontaVista complements and enhances that of our certified partners.”

Founding members of the MontaVista Players Program include Ampro Computers, Inc., Applied Data Systems Inc., Diversified Technology Inc., Embedded Planet, Force Computers Inc., ICS Advent, Intrinsyc Software, Inc., Radisys Corporation, Synergy Microsystems, Inc., Teknor Applicom, Inc., WinSystems, Inc. and Ziatech Corporation.

The value for members of MontaVista's MVP Program include early-access to MontaVista technologies, synergy for strategic alliances, and input to the MontaVista product roadmap. Marketing programs will emphasize the close working relationship between MontaVista and its partners via joint press activities and announcements, seminars and conferences, web support, collaboration in tradeshows and training programs, as well as collateral and instruction for member sales forces. Further,
co-selling and co-marketing among partners leverage MontaVista's core philosophy of 100% open source Linux, unencumbered with run time royalties, to deliver accelerated solutions to MVPs and their customers.

 
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