Half Moon Bay, CA — (press release excerpt) — OnCore Systems Corporation today announced that it has established a wholly owned subsidiary in the United Kingdom to serve as a base for European operations. The new European headquarters will be headed up by Philip Johnson, who will serve as the Director of European Operations.

Johnson brings more than 20 years of technical engineering, management, and embedded and microprocessor industry experience to OnCore, 15 years of which were directly involved in channel building, technical sales and marketing. Prior to joining OnCore, Johnson was Sales Director with Noral Micrologics Limited where he was responsible for worldwide sales and marketing efforts of Noral's advanced line of in-circuit emulators and debugging products. While in this position, Johnson established and maintained Noral's network of European and Israeli distributors, as well as managing Noral's technical support organization.

Johnson will concentrate his initial efforts in building OnCore's distribution channels and partnerships throughout Europe, Eastern Europe, Israel, and South Africa. Johnson is also chartered with building a local technical support center and engineering development team to support the growth in OnCore related activities in the region. Hiring has already begun on this European support center, will begin operations in early April. OnCore has also signed on and trained strategic distributors in Germany, France, and Israel with The Netherlands, Switzerland and the Nordic countries due to be added shortly. Future OnCore direct support offices in Europe are anticipated later in the year to assist local distributors and their customers.

 
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