In this opinion column at LinuxDevices.com, Steven J. Vaughan-Nichols offers a perspective on the business side of the Embedded Linux Market. Vaughan-Nichols sees 'consolidation' in his crystal ball. Who will win? Who will lose?

Vaughan-Nichols writes . . .

“If Inder Singh, chairman of the Embedded Linux Consortium (ELC) and CEO and Chairman of LynuxWorks, is to be believed, Linux is on the verge of becoming the real world standard for most embedded devices. But, technology alone can't win you commercial success. No, not even in the embedded space. For, as Dan Kusnetzky, IDC's vice president of system software research, likes to say, you're not just selling to Dilbert, you're also selling to Dilbert's boss.”

“So the marketing, management, and sales side — the business side — of embedded Linux companies plays as large a role as the technology side in embedded Linux success. Many people don't want to hear this, but no less a figure than Bob Young, one of Red Hat's founders and currently a director, has said that 'Good management with crappy products will beat crappy management with good products every time' “

“Best of all, of course, are good companies with good products. And the future for such companies looks bright . . .”

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