The technology industry is replete with TLAs (three-letter acronyms). Two years ago, Wind River added one more, coining the term “Device Software Optimization” (DSO) as a replacement for the term “embedded software” in its marketing efforts. Why did the company decide to make that change?

To find out, LinuxDevices.com spoke with John Bruggeman, the Wind River executive generally credited with launching the DSO initiative. Bruggeman obliged us with an animated definition of the term, along with its etymology, history, and generally how it came to be.

Read the brief interview here:

 
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