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DRM is here to stay, analysts say

Aug 2, 2007 — by LinuxDevices Staff — from the LinuxDevices Archive — 1 views

Despite the recent announcement of “DRM-free” music tracks by Apple and Amazon.com, Digital Rights Management (DRM) is not about to go away. At least, that's the main conclusion of a report, “Digital Rights Management Update,” made available this week by the market research firm In-Stat.

Instead, says In-Stat analyst Mike Paxton, the DRM-free model will likely be viewed as a music industry-only experiment, albeit one that will be closely monitored to see if a viable business model emerges.

Findings of the report include:

  • Forensic DRM technologies, which are used to identify actual end-users of digital content, will see much wider use in the future.

  • A significant percentage of US consumers remain ignorant about DRM. Over 40 percent of respondents stated to an In-Stat survey that they were not familiar with the term “Digital Rights Management.”

  • The number of consumers who are familiar with DRM is nonetheless growing. Forty-five percent of the same survey respondents stated that they had either purchased or used some type of mincluded asedia product with integrated DRM or content protection technology.
A DRM-protected file has “rights” associated with it that define how it can be used. For example, according to Microsoft, a “right” may give you permission to play the file on your computer (a play right), burn the file to an audio CD (a burn right), or sync the file to a portable device (a sync right).

In-Stat's 27-page survey, “Digital Rights Management Update,” costs $3,495. Further information is available on the firm's website, here.


 
This article was originally published on LinuxDevices.com and has been donated to the open source community by QuinStreet Inc. Please visit LinuxToday.com for up-to-date news and articles about Linux and open source.



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