DRM is here to stay, analysts say
Aug 2, 2007 — by LinuxDevices Staff — from the LinuxDevices Archive — 1 viewsDespite the recent announcement of “DRM-free” music tracks by Apple and Amazon.com, Digital Rights Management (DRM) is not about to go away. At least, that's the main conclusion of a report, “Digital Rights Management Update,” made available this week by the market research firm In-Stat.
Instead, says In-Stat analyst Mike Paxton, the DRM-free model will likely be viewed as a music industry-only experiment, albeit one that will be closely monitored to see if a viable business model emerges.
Findings of the report include:
- Forensic DRM technologies, which are used to identify actual end-users of digital content, will see much wider use in the future.
- A significant percentage of US consumers remain ignorant about DRM. Over 40 percent of respondents stated to an In-Stat survey that they were not familiar with the term “Digital Rights Management.”
- The number of consumers who are familiar with DRM is nonetheless growing. Forty-five percent of the same survey respondents stated that they had either purchased or used some type of mincluded asedia product with integrated DRM or content protection technology.
In-Stat's 27-page survey, “Digital Rights Management Update,” costs $3,495. Further information is available on the firm's website, here.
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