San Francisco — (press release excerpt) — CMP Media today announced that best selling author and television personality, Robert X. Cringely, will deliver the keynote at the Embedded Systems Conference Chicago. In a speech titled, “How The Embedded Shall Inherit The Earth,” Cringely will share his insights about the embedded systems industry's explosive growth and future markets.

The keynote highlights a four-day program at the Midwest's largest educational forum for engineers, developers, and managers working with embedded systems. Running from July 9-12, 2001 at the Navy Pier Festival Hall in Chicago, IL, the Embedded Systems Conference Chicago includes a total of 90 classes and tutorial sessions addressing the technical issues involved in building intelligence into everyday devices.

“Just as PCs and the Internet became quintessential parts of our lives in the 80's and 90's, the various uses of embedded systems are as earth-shattering today,” states Cringely. “Embedded technologies seem to be everywhere you look, and reasonably so, because they make systems more efficient and reliable, and are becoming increasingly less costly.”

Cringely was host of a popular PBS-TV miniseries and author of the best-selling book, “Accidental Empires: How the Boys of Silicon Valley Make Their Millions, Battle Foreign Competition, and Still Can't Get a Date.” His keynote speech takes place on Tuesday, July 10 at 12:00 noon.

 
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