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ESC show features Woz, teardowns, and 25 embedded tracks

Apr 29, 2011 — by Eric Brown — from the LinuxDevices Archive — 4 views

The final agenda has been posted for the Embedded Systems Conference (ESC) Silicon Valley 2011, scheduled for May 2-5. This year's event features four keynotes — including one from Steve Wozniak — plus 240 exhibitors, a teardown and giveaway of the Nook Color, and a Linux/Android track with sessions on Android sensors, Linux flash file systems, and “Android vs. MeeGo.”

Set to kick off in San Jose next week, the 23rd annual ESC embedded technology event will feature three co-located conferences. These include the Multicore Conference and Expo, TI Tech Days, and the EDN Designing with LEDs Workshop.

Held at McEnery Convention Center, ESC Silicon Valley 2011 will feature 25 conference tracks, as well as an exhibition floor with exhibits from 240 companies. According to the organizers, there will be more than 70 free sponsored sessions, as well as free hands-on lab training. The latter includes a Freescale session covering development on its Cortex-A8-based i.MX53 processor.

The conference will also play host to a free exhibit hall party, as well as four awards ceremonies: EDN Innovation Awards, EE Times ACE Awards, Test & Measurement World "Best in Test" Awards, and the Embeddy Awards. To put it all in perspective, attendees will be able to gaze upon "Samson", the 66-million-year-old dinosaur skeleton, who will no doubt give dozens of presenters fodder for their opening jokes. 

Keynote addresses will be offered by Apple co-founder and Fusion-io chief scientist Steve Wozniak (pictured). Woz will be giving a "Fireside Chat" on, well, just about whatever he wants to. Also on Tuesday morning, a keynote will be delivered by Green Hills CEO Dan O'Dowd, speaking on an unknown topic. (Perhaps, he will tell us if he still believes Linux is doomed.)

Wednesday's keynote belongs to Meg Selfe, Vice President, IBM Rational Software — Complex & Embedded Systems. Jeri Ellsworth, the developer of the Commodore 64 Direct to TV  back in the '80s, will close out the conference with a keynote on Thursday. 

This year, ESC will offer three teardowns in its ESC theater events. The teardowns include a RIM BlackBerry Playbook tablet, a Kidde i9010 10-year Ion Smoke Detector and Alarm, and Barnes & Noble's Nook Color (pictured).

This year, the Nook Color e-reader has been chosen as the event's free giveaway, which will occur at the end of the session. ESC theater events also include a variety of panel discussions and study presentations, as well as an Android speed training session.

The 25 conference tracks include HMI, security, embedded memory, debugging, safety design, and wireless networking. A "Linux/Android/Open Source" track is said to include the following sessions:

  • Android jumpstart — William Gatliff (freelance) — implementing Android beyond smartphones
  • Embedded application development for open source UEFI firmware — Daryl McDaniel (Intel) — open source Efi Development Kit (EDK) for developing UEFI applications explored
  • Android vs. MeeGo: which is better for the x86? — Michael Anderson (PTR Group) — pros and cons of Android and MeeGo on Intel Atom platform
  • Choosing a Linux flash file system — Wanmo Wong (Micron) — evaluating the more than 10 flash file systems available in Linux
  • More embedded Linux jumpstart — William Gatliff — kernel modules, licensing issues, debugging, real-time capabilities, embedded-related APIs, and firmware update techniques explained
  • Using and leveraging Android's sensors — Jim Steele (Sensor Platforms) — getting the most out of sensors with the Android NDK and APIs


ESC Silicon Valley 2011 is being held May 2-5 at McEnery Convention Center, San Jose, Calif. More information may be found at the ESC website.

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