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Simulation tools vendor hires marketing gun

May 14, 2007 — by LinuxDevices Staff — from the LinuxDevices Archive — views

A vendor of full-system simulation tools for embedded software development has hired a senior marketing official. Michel Genard will serve as VP of marketing at Virtutech, a supplier of “full-system simulation” products for embedded software development.

A computing industry veteran of 20 years, Genard most recently helped TimeSys define and launch its LinuxLink offering, serving as VP of marketing there. Prior to that, he:

  • Helped VirtualLogix (formerly Jaluna) establish a U.S. office
  • Worked 12 years at Wind River, including several in executive positions

At Wind River, Genard distinguished himself by leading the company's first Linux-related product launch

, before being promoted to head up the company's Platform product strategy.

Virtutech is best-known for Simics, a hardware/software suite of simulation products aimed at helping embedded systems designers begin to write and test software prior to getting samples of their custom hardware designs. Simics targets aerospace, automotive, telecommunications infrastructure, high-end servers, and semiconductors.

Virtutech's Simics simulation stack

CEO John Lambert stated, “Michel's experience and proven track record as a true marketing leader will drive and broaden our established footprint in virtualized software developeent.”

Genard stated, “Virtutech has the enviable combination of strong management, an unequaled and proven technology, an impressive set of successful marquee-name customers, and a very talented team of engineers. My focus will be on leveraging these strengths to continue to fuel our growth and expand in new markets.”

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